Like many other things in this world, blogs come in all shapes and sizes, colours and styles. But if you look at a lot of them, you notice trends, just like in any other industry.
I like to compare blogs to coffee shops. Personally, I like the small ones. The home bakery type where not everything is perfect or the most modern but where the owner is obviously involved, knows their customers, welcomes new visitors and does all their own buying. This is where I feel most at home.
But then there are the big ones. The ones that mean business. They are bang up-to-date and have all the mod cons. Their range is great, they have things you never knew existed and now you want them now too. They even have a loyaly card and would LOVE you to sign up.
But are they lacking soul?
Somehow the “Hi, how are you today?” doesn’t feel as sincere as it does in the small, homey cafe. The menu is always the same and there is a tinge of routine to it all.
But back to blogs. Clean lines and clear navigation have their benefits, there is no doubt about that. But colour, quirkiness and something a little out of the ordinary make a blog memorable.
There is no rule that says you have to appeal to the masses, so dare to be different. If you like to pack a lot into your blog, then do.